Participaction – The new name for volunteering

I have been in denial. No, I am not doing a bad joke about a river in Egypt, but referring to my coming around to the notion that the word ‘volunteer’ is not as cool and sexy as it used to be. The concept of giving time to help others is still very much cool, it’s just that the word volunteer is not so much.

This is hard for me to accept. I am a passionate and determined proponent of volunteering and firmly believe and can demonstrate that volunteers, every day, change the world to make our communities better places. How can the notion of someone giving just a little bit of their busy lives to help someone else not be seen as amazing or cool?

The problem is that volunteering actually covers a vast range of activities but is often used to refer to something far more narrow, namely formal volunteering, i.e. a formal defined in detail volunteer role within a charity, usually involving the volunteer committing time regularly on an ongoing basis. The reality is that volunteering covers all giving of time, including informal volunteering such as being a good neighbour or baby-sitting for a friend, micro-volunteering such as Be My Eyes or ad hoc volunteering.

Although any giving of time is volunteering the core work of Volunteer Centres is focused on formal volunteering, acting as a much needed volunteer recruitment service for the thousands of great charities that desperately need the involvement of volunteers to support their service to the community. However, I strongly believe that Volunteer Centres should not be constrained by such a narrow field of work and that they can and should work to promote and develop all forms of volunteering.

In the last couple of years the word ‘participation’ has become more popular. There is a significant strengthening trend and desire to create a more participatory culture within communities where people feel they should and can be the part of a solution to a problem rather than simply writing a letter of complaint for their local authority to deal with. To help make communities more resilient and cohesive, there needs to be tools as well as a culture to enable people, organisations and businesses to work together to tackle priority social issues.

Although this type of participation or social action is, technically, very much volunteering it is not really seen as such by those who are doing it. I know of a couple of people who would actually hate and object to being described as someone who volunteers but they often give their time informally, which is still volunteering but they will not hear of it. Those in a street who campaign and fundraise to improve the environment and air quality in their area would probably not consider themselves volunteers, but yet they are.

So, instead do we say they are participating? The word participation is by itself too vague to be used. It’s not enough to say someone is participating, it needs to be stronger and suggest something positive, that it creates action leading to a change.

Put that all together and we have Participaction. Admittedly, the word looks better than it sounds, but it encapsulates exactly what is desired from volunteering today. Participaction covers both informal and formal volunteering that delivers positive action through a person participating in their local community. I am not suggesting abandoning the term ‘volunteering’ but sometimes new terms help focus motivations through aligning with current trends.

So Participaction is still volunteering but it’s framing it in a way that reflects the way people want to volunteer today. Whether it’s formal or informal, volunteering today needs to take a participaction approach to get high levels of engagement and support.

Celebrating 10 years of Not-for-profit Social Enterprise Works4U!

I write with unashamed and enormous beaming pride to announce that award-winning not-for-profit social enterprise Works4U is celebrating its 10th birthday. This 100% self-sustaining internationally-recognised London enterprise has a social mission to help businesses to support the community through volunteering. In the past 10 years Works4U has organized for over 15,000 business volunteers to carry out almost 1,000 impactful community projects benefiting over 270,000 people. 

Each volunteering activity organized begins from a genuine community need and Works4U promotes and matches projects to the resources and goals of businesses. It then organizes the volunteering in full, sorting out the areas that are often time-consuming and complicated for businesses and community organisations to do themselves, such as risk assessments, site visits, insurance, safeguarding and DBS (formerly CRB) considerations, sourcing and ordering materials, planning and supervising the volunteering to ensure it is impactful, safe and fun. These activities vary from team volunteering, skills-based volunteering and delivering workshops and carrying out mentoring.

In the voluntary and community sector Works4U is defined as an Employer Supported Volunteering (ESV) broker, bringing together businesses and community organisations. The last 10 years has seen a growth in ESV activity, but it is very difficult to sustain a successful brokerage service and we have seen many similar initiatives fail during our time. One of Work4U’s key strengths is that a flexible approach is built into our DNA. We recognise that every business is different and if we can find a way to make a project happen, we will. We are proud of our not-for-profit approach which makes us a cost efficient and highly effective service for businesses but also, we are very strict on being not-for-loss too so to ensure sustainability.

Although not a large operation based in Fulham, we very much punch above our weight and have delivered huge volunteer projects in London, only last month supporting 300 volunteers to carry out community projects in 10 different locations across the capital, simultaneously. Our work has been recognised locally and internationally, winning several business awards and we have been invited to the United Nations Office at Geneva to lead discussions on how businesses can contribute to the Sustainable Development Goals and the 2030 Agenda.

In 2014 we set up the London ESV Network as we want to develop the work of corporate volunteering even further, so it is more coordinated to meet social priorities and has a larger and long-lasting impact. The voluntary and community sector is highly complex and fragmented, so we need to work harder to make it easier for businesses to engage and partner with the sector to make a difference. We believe that businesses are not separate from the community, they are very much part of it, and we need to change attitudes of all about this to create a more joined up, cohesive and resilient communities.

We are using our 10th birthday to show off our achievements and work, but this would not have been possible without the support, input and passion of a huge number of people, organisations and businesses. To my colleagues past and present, volunteers, trustees, community and business partners, the hugest of thank yous for everything you have done.

Although I officially joined the organisation in 2013, I wrote the original business plan for Works4U in 2009 as a pro bono consultant, never imagining I would be working for and leading the organisation a few years later. Whilst putting together the original plan, I worked very closely with Works4U’s first manager, the very fantastic Doreen Thompson-Addo who is equally proud to see Works4U reach its 10th birthday.

Happy 10th birthday to Works4U!  I am absolutely delighted to see Works4U growing from strength to strength and continuing to make a positive and lasting impact on communities and businesses alike.  Having worked at the Hammersmith and Fulham Volunteer Centre from 2004 – 2010 one of my biggest achievements was co-founding Works4U alongside [then Volunteer Centre Director] Marion Schumann.  We passionately believed that the businesses located in the local area could play a significant role in supporting the voluntary and community sector through volunteering and created Works4U as a platform for this to happen.  It has been fantastic to see the impact that Works4U has had and the recognition it has been given nationally and globally over the years! Thank you to everyone who has made Works4U the success it is today and I hope to be celebrating again in another 10 years time!

Doreen Thompson-Addo

We are extremely proud of what we have achieved in the last 10 years, but we are firmly looking to the future. The community sector needs the help and support of businesses more than ever and in lots of different ways. We have a large number of really impactful projects for business volunteers to take part in. We can find a project that works for you.

Here’s to the next 10 years!  

Dominic Pinkney
Chief Executive, Works4U

Who is the Dominic Pinkney person?

Well, Dominic Pinkney (that’s me, but I’m writing in the third person) is a voluntary sector CEO, with specific expertise on volunteering. He is the CEO of two amazing Volunteer Centres:

He is also the CEO of Works4U, a not-for-profit social enterprise whose social mission is to help businesses to support the community through volunteering.

He doesn’t like blowing his own trumpet, but he cannot really claim to write an expert blog without at least giving some credentials:

  • Has been invited to the United Nations more than 5 times to present and facilitate discussions on volunteering in the international arena
  • He founded and chairs the London Employer Supported Volunteering Network and has been paid to consult on areas related to ESV in the UK and internationally.
  • Was named by NCVO as one of under 30 leaders leading change and innovation in the voluntary and community sector
  • He is an active and committed Trustee of two great charities, Adventure Ashram and Camden Giving

Dominic is committed to collaboration and believes our communities and society will be better through people, organisations and businesses working together.

If you want to see more of his career history, then check out his LinkedIn profile.

Dominic Pinkney @ Palais des Nations in Geneva