Don’t worry they are not about to, but what if they did? I am very pleased that I (Works4U) am launching the ‘What if everyone stops volunteering?’ UK Report today! This is available to download at Works4U’s website: https://www.works-4u.com/what-if This report is yet another example of me giving myself extra work when I think I …
Author Archives: Dominic Pinkney
Volunteering changes similar to changes in television viewing
Volunteering is not declining, it has just changed. Data shows that rates of formal volunteering have been declining across the UK for a few years now, but does this actually mean the desire to volunteer is declining? The short answer is no. Volunteering is not declining but the culture of volunteering has fundamentally and permanently …
Continue reading “Volunteering changes similar to changes in television viewing”
Why promoting volunteering is harder than ever?
It’s very different now compared to 20 years ago. It is harder than ever for voluntary sector organisations, whether an individual volunteer involving organisation (VIO) or a volunteer infrastructure organisation, to promote volunteering to people who might be interested in volunteering. The world was very different twenty years ago. For starters the world of marketing …
Continue reading “Why promoting volunteering is harder than ever?”
The Volunteering Multiplier Principle
Have you heard of the Volunteering Multiplier Principle? The Volunteering Multiplier Principle states that changes to the overall level of volunteering lead to a much more significant change for society and the economy. For example, if the general level of volunteering for the UK increased by 1% the knock-on multiplier effect would lead to a …
Importance of Volunteering: The Cake Analogy
When describing the importance and, in particular, the perception of the importance of volunteering, my cake analogy has become quite popular. Well, everyone loves cake don’t they? Volunteering is most commonly seen by wider society and decision-makers as a ‘nice to have’, like the icing on the cake of society. People will always say positive …
Continue reading “Importance of Volunteering: The Cake Analogy”
My surprise at being the main sponsor for Volunteers’ Week
So this happened… I did not start out the week thinking my not-for-profit social enterprise Works4U would be the main sponsor of Volunteers’ Week. It was not even on my radar. However, a short break from work to make a nice cup of tea and I had an idea. That idea led to me sending …
Continue reading “My surprise at being the main sponsor for Volunteers’ Week”
London Vision for Volunteering
Since May last year I have led the ‘London Vision for Volunteering‘ programme and in March 2025 we launched the final report and its 36 recommendations. I am so proud of this work. Not just because I think it has produced some great recommendations that act as a blueprint for developing volunteering across the capital, …
UK Employee Volunteering 2022-23 Report
The UK Employee Volunteering 2022-23 from corporate volunteering specialist Works4U provides revealing insight into employee volunteering in the UK from the perspective of employees.
Businesses: 12 DOs and DON’Ts of Volunteering in the Community
12 Dos and Don’ts for businesses volunteering in the community.
Works4U Wins International Award for Leading Employee Volunteering in UK
Works4U wins international award for its work leading employee volunteering in the UK.
Dominic Pinkney's World of Volunteering 